Japan is home to high-quality artisanal calligraphy and makeup brushes known as Kumanofude, made traditionally by hand in the Kumano region in Hiroshima prefecture.

The level of craftsmanship of Japanese Kumanofude manufacturers is extremely high and can require up to 10 years of training. Through the years of training, Kumanofude artisans acquire the knowledge to judge quality as well as proficiency in handling animal hairs to make the brushes.

The creation of Kumano makeup brushes requires many processes, most of which are done by hand. Great attention is paid especially to the most essential part of the brush – the tip – which is always made by hand following the Kumano artisanal tradition.

Given the great care and precision in their production, Kumano brushes are known for its superior quality and durability.

HIRO makeup brush is certified as Kumanofude and is handcrafted in Kumano, Japan.

「熊野筆®」は、平成16年に団体商標登録されています。
熊野筆には、書筆、画筆、化粧筆などがありますが、どの筆も穂首と言われる主要部分を熊野町内で製造しています。また、熊野筆の中でも、特に100年以上継承された技術や原材料により、熊野町内で製作した書筆、日本画筆、が「伝統的工芸品：熊野筆」です。

HIRO化粧筆は熊野の公式で、熊野で手作りされています。